

Leadership Team
The Association’s core team is composed of consultants and experts with extensive experience in managing and initiating social projects, organizational development, resource development (fundraising), financial management, and cross-sector partnerships.

Michal Israel
Vice President
Specializes in building cross-sector partnerships at the intersection of the economic and social spheres to promote social mobility among marginalized populations, particularly within Arab society. Michal has held various roles in social organizations, including the Hebrew Scouts Movement, Isha Le’Isha (Woman to Woman), and MATI (Jerusalem Business Development Center). She holds a Bachelor’s degree in Psychology and Communication and a Master’s degree in Nonprofit Management from the Hebrew University.

Inbal Freund
Co-Founder and Co-CEO
Inbal is a social entrepreneur and organizational development consultant with an emphasis on philanthropy and the intersection of the social and economic realm. She advises philanthropic foundations and teaches philanthropy in various settings. To date, she has advised over 500 organizations. Previously, Inbal was the director of resource development for the Social Activism unit of The Jewish Agency for Israel and also served as its spokesperson for Israeli media. Previously, she was CEO of an organization that supports agunot (“chained women” unable to remarry unless granted a Jewish divorce) and a Beit Midrash for conversion, and was a Legacy Heritage Fellow at The Jewish People Policy Institute. Currently, she is a member of the ROI network of the Schusterman Foundation and a diplomat at the World Jewish Diplomatic Corps of the World Jewish Congress.

Eliad Melamed
Co-Founder
Eliad is an entrepreneur and social activist with 15 years of experience in the social sector. He holds a bachelor's degree in education and political science, as well as an MBA in nonprofit management in collaboration with the Mandel Foundation. Eliad works to reduce social gaps by empowering social projects and influencing policy change. He has served in various roles as a founder, CEO, CFO, project and department manager. He has supported the establishment of social businesses and impact funds, such as Eretz-ir, Penima (content tourism), urban renewal projects in Kiryat Eliezer and Hadar neighborhood, the Shahaf Foundation and the Beta Group, among others.

Noa Shani
Co-CEO
With 13 years of experience in nonprofit and project management, resource development, and financial management, Noa specializes in securing government funding and advancing organizational development and institutionalization. She holds a BA in Geography and Environmental Studies and an MA in Urban Planning from Ben-Gurion University of the Negev.
For many years, Noa has supported dozens of organizations in navigating complex processes and translating them into actionable steps, helping bring important social initiatives to life.

Ahava Shmaya
Board Member
Business entrepreneur, musician, educator, and expert in developing self-efficacy and growth through acceptance of what is. Founder and developer of the “Button Method” - a unique approach to building self-efficacy and personal development through music. As an entrepreneur, he has established several successful ventures and initiatives, including the “Button Method College” and a summer camp for young musicians, which have trained and empowered thousands of amateur musicians from across the country over the years.
Ahava brings to the Board extensive and proven experience in building businesses and developing ventures from idea to execution, and is a certified Satya Method coach.

Giora Snipper
Board Member
Veteran technology entrepreneur, senior executive, and business growth expert - a technology entrepreneur and senior executive with more than 35 years of experience in go-to-market strategies, business development, and leading technology companies toward growth and commercial success. Co-founder and former CEO of Continual, a company that developed advanced connectivity and mobility analytics technologies for connected vehicles and cellular networks, and led it to an IPO on the Tel Aviv Stock Exchange. Today, he is a member of the DeepTech mentoring team at the Israel Innovation Authority, supporting startups through growth, expansion, commercialization, and the implementation of advanced technologies.

Eran Golan
Chairperson of the Association
Lawyer and workers’ rights advocate. A lawyer specializing in labor law, human rights, and administrative law, with extensive experience in legal representation and advancing workers’ rights and equality in employment. Over the years, he has been involved in legal and public campaigns to protect contract workers and served as a board member of Kav LaOved. He previously served as Chair of the Ethics Committee of the Tel Aviv District of the Israel Bar Association, working to promote ethics and professional responsibility in the legal field.

Naama Axelrod-Tair
Board Member
Educator and science professional. She has extensive experience in teaching, developing, and managing science education programs in academia and the nonprofit sector. Over the years, she has taught at the Hebrew University and David Yellin College, held development and management positions in organizations focused on science education, and most recently served as Head of Education at the Jerusalem Science Museum. Today, she is a science teacher and coordinator at Inbar School, a feminist public high school for girls, where she promotes scientific thinking, curiosity, and a sense of capability among students. She holds a bachelor’s degree in Cognitive Science and Biology and a master’s degree in Biochemistry from the Hebrew University.

Bat Be’eri
Board Member
Educator and certified movement therapist, holding a bachelor’s degree in Education, integrating the fields of therapy, education, and systemic leadership in her work. She brings extensive professional experience in coordinating and leading educational and social frameworks, including residential schools, supporting professional teams, and facilitating groups and young people. In her therapeutic work, Bat specializes in providing emotional support, developing communication skills, and fostering social and interpersonal connections.